From classroom to boardroom
During a recent train journey I unexpectedly ran into an old friend. As we caught up, I mentioned that I was doing a marketing placement year at an economic consultancy as part of my degree. Describing my role drew an unexpected response. ‘No viral TikToks, then?’ my friend asked playfully. The remark made me think about the misconceptions surrounding marketing roles, and how my placement at Fathom has differed from the stereotypical ideas that people have of the marketing industry.