Defying conformity with a glass of wine
In his book Thinking, Fast and Slow, Daniel Kahneman offers several insights into human cognition. Perhaps the key theme of the book was his portrait of the two characters that reside in our minds: System 1, which is quick, instinctual and reaches conclusions fast; and System 2, more methodical, analytical and takes its time to ponder. It is possible to extend this insight to companies as well. On a typical working week, depending on the efficiency of System 1 is