Valuing free stuff in a world of loss aversion
In Oscar Wilde’s Lady Windermere’s Fan, Lord Darlington declares that a cynic is “someone who knows the price of everything and the value of nothing.” As far as some of my friends are concerned, this epithet might apply equally well to an economist. Clearly, these individuals have not met Erik Brynjolfsson, Felix Eggers and Avinash Gannamaneni. This trio of economists has spent a considerable amount of time — and money — trying to measure the value of something that has