The economics of Love Island — it’s not you, it’s the ratio
As I was swiping decisively through my best friend’s online dating account last Saturday, it struck me that in many respects the online dating market isn’t dissimilar to markets others of us are more familiar with, such as the online shopping market. Indeed, both are booming, with the reasons below being valid for rejecting either a date or a pair of jeans: 1) Too big 2) Too small 3) Not as pictured 4) Doesn't suit me 5) Damaged Another commonality