Can you buy success?
Last Saturday, Liverpool, the most successful club in British football,[1] won their sixth Champions League title beating Tottenham Hotspur in the final. As a Liverpool fan, and the son of a Spurs fan, the victory was particularly sweet. In response to his team’s loss, my dad suggested that “losing isn’t so bad, it might pressure Daniel Levy [Tottenham Hotspur Chairman] to spend this summer”. While both champion and runner-up earn a financial windfall from their progress in the competition (Madrid