Feeding the hype beasts
It’s Economics 1.01: the laws of demand and supply state that as prices increase, buyers will demand less of a good and sellers will seek to supply more of it. Together, these forces determine market prices. But what if I told you that you that many brands choose to intentionally under-price their goods — seemingly passing up the opportunity to maximise their profits in the process? Imagine this. You’ve just paid a visit to your favourite jeweller and bought a