What’s in a brand?
Nine of the Fathom team (myself included) recently spent the best part of a week at Brantrake House in the Lake District, discussing our strategy (after the COVID-induced pause) for Fathom USA. We spent a day at High Ground Farm on Birker Moor where we learned how to move a huge pile of wood, how to get in the way while the professionals (the wonderful John and Gaby) sheared and sorted sheep, and how to yell incoherently before jumping off