Thank Fathom it’s Friday

Domain hacking

Andrew Harris12 September 2025|

Economic data are hard to measure. In most cases, we know what we’re looking for — inflation reflects changes in the average price level, GDP is a measure of domestic goods and services production, and unemployment counts the number of people who can’t find a job. For these indicators, the problem is often the resources required to collect the data in a comprehensive and accurate manner. But sometimes we don’t even have a clear definition of what we’re aiming to capture. I’d argue that AI falls into this category. For example, what do we mean when we say that we’re trying to measure its adoption? This week’s blog takes a sideways look at AI, through the lens of domain hacking...